EASIER TO START
We show you what you need to start and the order to use it in.
BAD WORLD / WHY WE EXIST
DO YOUR MANICURE
YOUR WAY.
BAD NAILZ makes at-home manicures simpler, from your first choice to the finished look. You choose the shade and style. We organise the rest.
WHY WE STARTED
LESS GUESSWORK. MORE YOUR WAY.
We want to make it easier to choose a shade, understand each step and do your nails at home without salon jargon.
BAD OBJECT / PRODUCT IDENTITY
YOU KNOW IT'S BAD.
The signature burgundy bottle, simple labels and rounded brush help you recognise and use each product without guesswork.
01The signature burgundy bottle.
02A rounded brush for easier application.
03Clear product and step labels.
WHAT WE PROMISE
LESS GUESSING.
MORE YOUR WAY.
At every stage, you should get one clear next step — from picking a color to removing the manicure.
EASIER TO PICK
We organize colors, finishes and sets so you can find yours faster.
EASIER TO DO
Instructions guide you through the process like a human — even when it doesn't work out the first time.
EASIER TO COME BACK
Tutorials, help and saved colors should still be within reach after you buy.
HOW WE HELP
WE DON'T LEAVE YOU WITH A BOTTLE AND THREE BUZZWORDS.
We guide you from your first choice to the finished look and on to removal. Clearly and simply.
01 · CHOICE
START WHERE YOU ARE
A color, a set or one specific step. Start with what you need right now.
02 · PROCESS
DO IT STEP BY STEP
Short instructions guide you through application, the most common slip-ups and how to fix them.
03 · SUPPORT
COME BACK FOR HELP, NOT AN EXAM
Tutorials and contact are there to solve the problem and get you to the next step.
BAD COMMUNITY
WE LISTEN, BECAUSE YOU'RE THE ONE USING THESE PRODUCTS.
Your questions, photos and feedback show us what works, what needs explaining and what is missing. Community is a place for looks, inspiration and your voice.
CONTACT
GOT A QUESTION?
TAKE THE SHORTEST ROUTE.
Product and order help, business partnership or creator collaboration — each route gets you to the right conversation.
PRODUCT OR ORDER?
Tell us what you need. We'll help find a solution or the next step.
CONTACT SUPPORTRETAIL / DISTRIBUTION / PARTNERSHIPS
Run a store, retail chain or distribution business? Send us your company profile, market and proposed scope of cooperation.
TALK PARTNERSHIPCREATE CONTENT AND DO DIY NAILS?
Show us your profile, how you work and your collaboration idea. We're looking for real process, not ads read from a script.
APPLY TO COLLAB